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Pamela Alexandra – @pamelaalexandra
Pamela Alexandra is a travel blogger who now shares various Instagram model-worthy shots on her profile.
Devin is yet another highly desirable Instagram model, notably following in the modeling footsteps of her mother.
She’s well known for sharing her enviable bikini-clad shots on her Instagram, which is understandable as she’s the co-founder of Monday Swimwear!
Nyome Nicholas – Williams – @curvynyome
Nyome is an Instagram model who embraces body positivity throughout her work. In 2020 she lobbied Instagram to change their censorship policies after revealing photos were removed. She’s clearly leading the way for a new generation of Instagram models to express themselves freely.
Another male model featured in this list, Rain Dove has worked on a number of fashion, film and activism campaigns, and is definitely using his platform for good.
Demi Rose started building her online presence via MySpace before moving to Instagram and eventually sparking her careeras an Instagram model and DJ. She had always been interested in modeling from a young age and is now living her dream!
Lameka Fox is an American model who was first scouted on Instagram via IMG Models’ #WLYG (We Love Your Genes) campaign. She’s taken part in runway shows for Tommy Hilfiger and Valentino.
Alina is an Instagram model as well as an activist, working with the likes of The Heart Fund charity in order to help millions of people.
She also works with teeth whitening brands as well as bikini and swimwear brands.
A newbie on the block, but a still incredibly influential Instagram model nevertheless, Raven Lyn was a Sports Illustrated Rookie of 2018!
Her Instagram profile features raunchy pictures of her sharing her latest looks and collaborations.
Minahil is a curvaceous Instagram model and fashionista; sharing her latest outfit and beauty looks to her followers.
Lucky Blue Smith – @luckybsmith
Lucky Blue Smith is the first male model to appear on this list, with almost 3 million Instagram followers.
At only 21 years old, Lucky has worked with brands such as Tom Ford, Calvin Klein and GAP.
Mathilde Tantot – @mathildtantot
Mathilde is yet another model on this list to rise to fame thanks to Instagram.
Mathilde now works with many brands and alongside her twin sister (who’s also a model), she created the Khassani swimwear brand.
Cindy Bruna is a French model who lives between France and New York City. She’s walked the catwalk for many iconic brands including Yves Saint Laurent, Victoria’s Secret, Givenchy and Ralph Lauren.
Natasha Oakley also first found fame as a blogger but has since built up her portfolio and now works on numerous brand campaigns on Instagram.
She also founded the beloved swimwear brand Monday Swimwear.
Megan Crabbe – @meganjaynecrabbe
Megan Crabbe is shaking up the Instagram model world when she rose to fame on the platform for sharing her body positive and anti diet culture message through her content. She’s a digital creator, who serves up stunning looks with a positive message, accompanied of course by her signature colorful hair.
Adriana Lima is Victoria’s Secret’s longest-running model and has starred in countless shows for them.
Her influencer demographic data states that she’s been the second-highest paid model since 2014.
Ashley Graham is a plus-size model who has featured on the cover of many global magazines including Glamour, Elle, and Vogue.
She also regularly features pictures of the various campaigns she’s worked on, on her Instagram profile to show that plus-size models are just as beautiful. And rightly so!
Karlie Kloss is considered one of the top 30 models of the 2000s and has worked with numerous brands on worldwide campaigns. Supermodel-turned-coding-advocate has a huge social media presence and is much sought after by advertisers. She has already secured lucrative deals with the likes of Swarovski, Adidas and Estee Lauder, among others.
Jordyn launched her modeling career in 2015 after an agent discovered her account on Instagram. Her highlights include modeling for Khloe Kardashians clothing brand, Good American and has collaborated on clothing lines for Boohoo.com and PrettyLittleThing.
At just 21 years old, Dutch model Cindy is one of the youngest Instagram models on this list.
She’s incredibly popular on her YouTube channel and receives hundreds of thousands of likes on every Instagram post.
Liu was the first Chinese model to walk in a Victoria’s Secret Fashion Show. She was also the first Chinese model to appear on the front cover of American Vogue and has worked with a number of highly reputable brands.
Maria Borges is an Angolan model who began her career after placing 2nd in the Angolan edition of the competition Elite Model Look. She posts photos from her everyday life raising her daughter Athena, as well as photos from recent photoshoots with brands such as Miu Miu.
Cara DeLevigne – @caradelevingne
Cara began her modeling career in 2002 at just aged 10. Since then, she’s built a successful music, acting and modelling career, working with brands such as Burberry and Vogue.
The beaut Brit also won ‘Model of the Year’ Award in both 2012 and 2014 at the British Fashion Awards.
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Instagram has absolutely changed the way that the modeling industry works. It’s incredibly fascinating to see that most of the models featured on this list have actually found their modeling career thanks to Instagram. It’s safe to say that it is a platform that every model and ‘wannabe’ model should be using.
Sarah Stephens – @sarahstephens7
The 29-year-old Australian model now resides in LA and shot into fame when she won the 2006 Girlfriend magazine’s ‘Model Search’
Sarah isn’t afraid to showcase her enviable figure on her Instagram and regularly works with different brands on their latest campaigns.
Nyakim Gatwech – @queennyakimofficial
Nyakim is an American model of South Sudanese heritage. She is well-known for her striking looks and naturally very dark skin earning her the nickname ‘Queen of the Dark’. She features her high fashion photos and swimwear looks on her Instagram feed.
Jon Kortajarena – @kortajarenajon
Jon Kortajarena is a Spanish actor and model and features a number of his brand collaborations on his Instagram profile.
When he was just 18 years old, he became the face of Just Cavalli for one of Roberto Cavalli’s campaigns.
Nyadak “Duckie” Thot is an Australian model, perhaps most well-known for her role as the face of Fenty Beauty. Her modeling career started when she placed third in the TV show ‘Australia’s Next Top Model’.
Rocky Barnes started out as a blogger and now predominantly uses her Instagram profile to promote her latest fashion and beauty looks.
She first rose to fame in 2013 when she was featured in a Justin Bieber music video and has since used her platform to create fashion-based content.
Francisco Lachowski – @chico_lachowski
Francisco Lachowski is a male model based in France and is known across Instagram for his outdoorsy and lifestyle shots and campaigns.
Pia Muehlenbeck – @piamuehlenbeck
Pia Muehlenbeck was training for a career in Law when she came across the Instagram platform and has since found fame as a very successful Instagram model.
Kendall Jenner – @kendalljenner
At the top of this list sits Kardashian sister favourite; Kendall Jenner.
As well as her fame from being a part of the Kardashian clan, Kendall has also made a name for herself in the modeling industry. She was only 14 when she was signed on to Wilhelmina Models modeling agency and has taken part in campaigns for some of the most famous brands in the world including Chanel, Marc Jacobs, and Dolce & Gabbana, plus so many more.
When Gigi Hadid was just two years old, she landed her first modeling opportunity as a model for Baby Guess clothing.
During her modeling career, she’s found fame through Instagram and has risen through the ranks to qualify as one of the most popular Instagram models on the planet.
Lisa-Marie Schiffner – @lisamarie_schiffner
This Instagram model is only 19 years old but has built an Instagram profile that’s attracted 1.2 million followers.
The Austrian Youtuber and Instagrammer shares pictures of her artistic shots, lifestyle picks and fashion pieces.
Jenah earned her impressive Instagram following due to her wanderlust-worthy travel blog.
She still shares travel-related images on her Instagram and incorporates brand collaborations with the likes of swimwear brands into her feed.
Kellie Brown is a digital creator who champions fashion and beauty for curvy women. She uses her platform to share messages of body positivity and post her latest looks from her blog And I Get Dressed. She also shares her fashion looks on Pinterest and YouTube. Her Instagram feed is focused on her posing in colorful and bold outfits.
Liz Turner initially started her career as an Instagram model but has since worked with a number of reputable and much-loved brands, helping to promote their clothing and makeup.
She talks openly about her well-educated background on Instagram, as well as her struggles with mental health and how she keeps fit and active.
Cindy Mello is an Instagram model who now works with world-famous Instagram and modeling agencies such as Ford Models.
Ashley Sky is an Instagram model as well as a Youtuber who works with a number of brands on various video campaigns.
She’s also walked the runway numerous times too, thanks to her fame discovered through Instagram.
Gabi is a plus-size Instagram model; you should be following Gabi as she’s incredibly motivating and inspiring and isn’t afraid to go against the social ‘norm’.
She’s also the co-founder of a plus-size brand as well as launching collections with a number of swimwear and lingerie brands.
Arame is a Senegalese model currently based in Los Angeles. Her Instagram features a mix of high-fashion looks with bold colors. She’s worked with brands including Savage x Fenty and you might have spotted her in Beyoncé’s film Black is King.
Thando Hopa is a South African model and lawyer. This multi-talented lady was the first woman with albinism to be featured on a Vogue cover. By walking catwalks and sharing these high fashion images on her Instagram she hopes to promote more inclusion in the world of fashion.
Instagram and Tumblr played a big role in launching Alexis’ carrer at the young age of 15. She has since gone on to create her own activewear line and feature in several music videos, including Ed Sheeran’s South of the Border clip.
